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According to various authors, customer satisfaction can be measured by looking at different dimensions such as service quality, customer loyalty, repurchases behaviour and trust, among others (Anderson and Fornell, ; Anderson and Mittal, , with conclusion that a satisfied customer is loyal and contributes to profitability. CUSTOMER SATISFACTION INTRODUCTION Customer satisfaction is a term that normally used in manufacturing, business and marketing industries. This measurement benchmark is important for recognizing the potentiality of product or services demand in meeting the customer expectation and requirement. As the economy is now gearing towards globalization, remain competitive in product . relationship marketing on customer loyalty. In addition, this study also aims to evaluate the important of each partnership in the firm’s perspective. From the basic roles of relationship marketing, the thesis will show the role of customer satisfaction, customer retention and the effect of customer .

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relationship marketing on customer loyalty. In addition, this study also aims to evaluate the important of each partnership in the firm’s perspective. From the basic roles of relationship marketing, the thesis will show the role of customer satisfaction, customer retention and the effect of customer . Customer satisfaction does have a positive effect on an organisation’s profitability. According to Hoyer and MacInnis (), satisfied customers form the foundation of any successful business as customer satisfaction leads to repeat purchase, brand loyalty, and positive word of mouth. CUSTOMER SATISFACTION INTRODUCTION Customer satisfaction is a term that normally used in manufacturing, business and marketing industries. This measurement benchmark is important for recognizing the potentiality of product or services demand in meeting the customer expectation and requirement. As the economy is now gearing towards globalization, remain competitive in product .

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Indeed the theoretical perspective is that competitive pricing as well as company image and reputation contribute to customer satisfaction and that service quality along a number of pathways drives customer loyalty and profitability thus: service quality customer satisfaction--> customer loyalty --> market share --> profitability. Customer satisfaction does have a positive effect on an organisation’s profitability. According to Hoyer and MacInnis (), satisfied customers form the foundation of any successful business as customer satisfaction leads to repeat purchase, brand loyalty, and positive word of mouth. According to various authors, customer satisfaction can be measured by looking at different dimensions such as service quality, customer loyalty, repurchases behaviour and trust, among others (Anderson and Fornell, ; Anderson and Mittal, , with conclusion that a satisfied customer is loyal and contributes to profitability.

dissertation on customer loyalty customer satisfaction and profitability

In other words, the loyal customer subconsciously becomes a representative for the brand and if the loyalty for the brand remains, the customer begins to develop an identity with the brand that serves to strengthen the advocacy that the customer subconsciously does for the brand even more so (Jill ).The aspects mentioned above are those of the role of the customer when the customer is in. Presents the findings of a study performed on data from a large bank’s retail‐banking operations. Illustrates the relationship of customer satisfaction to customer loyalty, and customer loyalty to profitability, using multiple measures of satisfaction, loyalty, and profitability. An estimate of the effects of increased customer satisfaction on profitability (assuming hypothesized causality. Dissertation On Customer Loyalty Customer Satisfaction And Profitability dissertation on customer loyalty customer satisfaction and profitability Employee Engagement A study of employee engagement at Topaz‟s South Dublin Region Service Stations By Robert Knight A dissertation submitted in partial fulfilmentSample Dissertations | University Dissertations | Dissertation Examples/10().

Indeed the theoretical perspective is that competitive pricing as well as company image and reputation contribute to customer satisfaction and that service quality along a number of pathways drives customer loyalty and profitability thus: service quality customer satisfaction--> customer loyalty --> market share --> profitability. CUSTOMER SATISFACTION INTRODUCTION Customer satisfaction is a term that normally used in manufacturing, business and marketing industries. This measurement benchmark is important for recognizing the potentiality of product or services demand in meeting the customer expectation and requirement. As the economy is now gearing towards globalization, remain competitive in product . Customer satisfaction does have a positive effect on an organisation’s profitability. According to Hoyer and MacInnis (), satisfied customers form the foundation of any successful business as customer satisfaction leads to repeat purchase, brand loyalty, and positive word of mouth.